Debra Mastaler: I'd have the Mayor and Town Council photographed eating there and use the image (with their permission) in a press release and article to the local paper. Image Credit: 123RF Stock Photos
There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. Perhaps the differing viewpoints of your website aren't...
Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images, and YouTube videos. And AdWords is expanding their reach with the search results ads by now...
As the above image shows, Yahoo has ditched the tabs that were introduced in the company's 2011 redesign, and now has simple text links to Yahoo's other properties, much like Google, and a left navigation menu similar to the one Marissa Mayer...
Image search has the potential to drive more incremental visits than you might expect. Dominate the entire first page of Google for brand related search queries. The result is a rather large piece of real estate that includes your follower count...
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. Image Credit: simpartners.com
When you search for a specific person in Bing News, you will be presented with an image carousel linking to relevant news stories and pages about that person. The tool will currently ping both Bing and Google whenever the sitemaps are updated.
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Always use the image ALT attribute and fill in the description to help your images rank as search engines can not "see" images.
According to Google's engineers, once you designate a preferred logo using the Organization schema, your logo "may be used in Google search results" and "is a strong signal to .show this image in preference over others.
This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Many people with image-rich sites were puzzled when their traffic...
After your game is over, Google gives you the option to share your score on Google+ (with the message "I played #breakout on Google Image Search! Head to Google Images and type "Atari breakout" to fire up "Image Breakout" and start destroying rows...
All this great content is laid out visually with an image on nearly every page. One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in.
It also highlights the importance of having a good business image on Google+. Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to...
Image Credit: Inside Facebook To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my blog post on the subject. Just like Google's algorithm, some of the factors carry a lot of weight, while...
Google Now serves up results based on personalization, geo-localization, public sources and its users' search history. Google has released many products and services over the last few years to improve the way people search and find information.
Image via Understanding Google Maps and the change comes not long after the launch of the new Google Places for Business dashboard. This is an interesting development, considering Google has pledged to label Places Search results, as well as link...
Whether its the content of feed fields (e.g.title and description), the image that gets displayed for a given product, the structure of product targets, or the promotional text assigned to the products, PLA is an experimenter's paradise.
Google Tests New Interface for Related Image Searches – Google Operating SystemCollage replaces thumbnails above the results: No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF or Microsoft Office...
On our journey to align our brand with image with our company's offerings, we learned some vital lessons. Run Surveys: Get an up to date pulse on customer sentiment and market sentiment using Google Surveys or SurveyMonkey.
By marking up your webpages with microdata, you can provide detailed information to Google and in return your search results can help users recognize when your site is relevant to their search resulting in more clicks.
