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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe record some behind-the-scenes footage for our blog or whatever. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as...

  3. The Role of #Hashtags in Social Media and Search

    One blogger recently ranted in a blog post about how the hashtag is ruining the English Language. Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...

  5. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    If you search for the very specific, long-tail term [top 10 ways to drive traffic to your website], you will get a slew of blog posts about this exact topic. Somewhere, on an obscure blog, a piece of content might just change the way we think about...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that...