Two search agencies independently conducted experiments of their own to see where people click when presented with the new carousel in Google local results. The "pizza in Denver" results showed the map result received 32 percent of the clicks...
Good reviews, content, and engagement on search engine local pages (Google+) Google's Knowledge Graph - showing information directly on the search results page -and the presence of the 'Carousel' results are just two of the game changers making...
With the rollout of the Google Carousel, there is no doubt these two search giants are getting ready to go back in forth in local search. Nothing draws a customer's eyes to your listing better than an image.
For years I have been emphasizing awareness of the social and search community of a statement Google made in 2008 that Google's 'intel inside' was data, rather than search. The emphasis of unstructured data by search engines Google, Bing and Yahoo...
With the new style of carousel listings, when a user searches for a local results, such as a restaurant or hotel, instead of the traditional vertical listings most users associate with Googlesearch, there is now a horizontal carousel which...
Include an image: This was highly stressed. The vast majority of publications require an image. Therefore, it's not completely illogical to assume the columnist can find an image that properly represents your content, or your idea.
A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
Debra Mastaler: I'd have the Mayor and Town Council photographed eating there and use the image (with their permission) in a press release and article to the local paper. Image Credit: 123RF Stock Photos
There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. Perhaps the differing viewpoints of your website aren't...
Google says that one in six searches give results with visual content – this would include things like imagesearch results, news story thumbnail images, and YouTube videos. And AdWords is expanding their reach with the search results ads by now...
As the above image shows, Yahoo has ditched the tabs that were introduced in the company's 2011 redesign, and now has simple text links to Yahoo's other properties, much like Google, and a left navigation menu similar to the one Marissa Mayer...
Imagesearch has the potential to drive more incremental visits than you might expect. Dominate the entire first page of Google for brand related search queries. The result is a rather large piece of real estate that includes your follower count...
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. Image Credit: simpartners.com
Image Credit: Bigstock We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find the company website. For SMEs and popular brands, retaining ownerships of them can make a massive...
When you search for a specific person in Bing News, you will be presented with an image carousel linking to relevant news stories and pages about that person. The tool will currently ping both Bing and Google whenever the sitemaps are updated.
Image credit: Rimm-Kaufman Group Image Credit: Rimm-Kaufman Group Since Google's announcement of enhanced campaigns, all eyes have been on mobile. Advertisers who have felt the pain of lower ROI are left wondering, "Are enhanced campaigns going to...
Image Credit: www.freeimages.co.uk When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. Google Display Network The Google Display Network (GDN) has its own version.
Always use the image ALT attribute and fill in the description to help your images rank as search engines can not "see" images. Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results.
Here's how the Search Engine Watch Google+ page looks upon arrival: Sometimes we’ll create a brand new image based on a set of photos in your library. For a brief recap of the new image features, check out the following video: