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  1. Influential Twitter Accounts Indexed More in Google [Research]

    Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. The research looks at 963 Twitter accounts. But even Tweets from influentials were not indexed particularly fast, the research revealed.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    So, this will also require some research and education. You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. On average, we find that image ads via the GDN have a higher click-through rate (CTR) but...

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. In its latest research, Searchmetrics studied the universal search results for millions of keywords...

  4. So... You Think SEO Has Changed?

    Keyword Research Keyword research is still the same exercise in human behavior modeling and understanding how people are using language to search. Keyword Research Video and Image Optimization Sure, there is less data to look at (thanks, Google...

  5. 26 Free Must-Have Tools for PPC Success

    Google Suggest is a fun and enlightening way to do keyword research. I love this Excel plugin for keyword research. Use Uber Suggest for keyword research. Use it to create audiences, play around with targeting, and create an image bank for your...

  6. 4 Ways to Expand PLA Success in 2014

    It's important for retailers to understand how these channels work together to drive consumers to research, browse, and ultimately purchase their products. Marketers should test image varieties to determine what works best and ensure the image...