SEO News

Google Image Ads

RSS
  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    For instance, ads with the word "now" in the call-to-action ("Buy now," "Download now") underperformed all other ads by 7 percent. However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    As well as the price, title, and image, these ads will also display a store marker. Local inventory ads are a new version of a product listing ad. This new information is pulled from an in-store inventory feed, making these ads perfect for...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. Ads with low click-through rates (CTRs) Ads under review or disapproved One takeaway Pease noted is that Google recently launched "Dynamic...