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  1. 26 Free Must-Have Tools for PPC Success

    Who wants to update thousands of product listing ads manually? If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    All three of them rose up through the ranks in the ads organization, although Kamangar also worked on products like Gmail and Docs. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  4. Pinterest Acquires VisualGraph to Boost Image Recognition

    VisualGraph was co-founded by former Googler Kevin Jing who worked on Google's first image processing application back in 2004. This move could be one more step in delivering relevant ads to users in the future, perhaps starting with its "promoted...

  5. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This was only the second holiday season with paid Google Shopping ads...