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  1. 26 Free Must-Have Tools for PPC Success

    Who wants to update thousands of product listing ads manually? If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    All three of them rose up through the ranks in the ads organization, although Kamangar also worked on products like Gmail and Docs. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!