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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check all image alt attributes Review Webmaster Tools report for Google and Bing Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Image source: searchfactory.com.au Even forgetting about the debatable value of Google authorship, if you have a writer with a popular and highly targeted social following, the promotion they are able to provide should be a big boost to your content.

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide. If you don’t have Sitelinks in place, Google will...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Image by Ognian Mladenov, Flickr And while Google has been continuously evolving the JavaScript capabilities of its robots, Bing/Yahoo has lagged. In 2011, Google introduced a standard -- often referred to as "hashbang"(#!