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  1. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Resizing of image(s) for mobile break point(s) However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I’ve provided an image below that depicts the various levels of danger when it comes to algorithm updates. Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they are to recovery.

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check all image alt attributes Review Webmaster Tools report for Google and Bing Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Image source: searchfactory.com.au Even forgetting about the debatable value of Google authorship, if you have a writer with a popular and highly targeted social following, the promotion they are able to provide should be a big boost to your content.

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide. If you don’t have Sitelinks in place, Google will...