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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    For the purpose of describing the image below, ranking URLs are what we want in search results versus non-ranking. Focusing on benchmarking non-ranking URLs by page type, we'll use Google site search to help provide an actionable starting point and...

  2. 4 UX Tips That Will Improve Your Content Strategy

    First, understand your company's brand image and the experience it wants to deliver to its customers. Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your sales team or automation tools to help you...

  3. So... You Think SEO Has Changed?

    Video and Image Optimization Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's...