You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary...
In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don’t carry more weight than other extensions. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains...
Another well‐known example is from Google. A popular quote states: "There are no new ideas. However, coming up with great ideas that cut through the noise and stand out can be the hardest part of our jobs.
I'm a big fan of Google's Coke vs.soda vs.pop survey. Run Surveys: Get an up to date pulse on customer sentiment and market sentiment using Google Surveys or SurveyMonkey. To keep it simple, Google has an index of all of your current pages.
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Quora can also be used to inform your inbound marketing campaigns by optimizing your...
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience.
Google-owned video-sharing site YouTube has handed Viacom yet another loss in the latest round of a copyright infringement court case that has lasted six years – so far –according to the Hollywood Reporter.
For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing. Google will use it for advertising. Or will Google Glass even make a ripple in online marketing?
According to Andrew McEvoy, Managing Director of Tourism Australia, Australia was 2012's most popular travel destination on Facebook, Google+, and Instagram. And Google, which had acquired travel behemoth Frommers in August 2012, has recently sold...
Together, these partners will not only be able to help more trafficking survivors, but will also move the global conversation forward by dramatically increasing the amount of useful data being shared," wrote director of Google Ideas Jared Cohen...
What does Google Suggest say? They will also expose you and your team to new ideas, new tactics and perhaps a new way to look at an old problem. The temperatures are rising, the birds are singing and if you look hard enough you can see the buds on...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google...
Create a private Google+ circle among your team, in which ideas, wins, failures, etc.are posted frequently. Work with members one on one to achieve these personal goals; and make sure they are all written down somewhere each of you can access them...
Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Long-Term Content Plan: Use Google Trends to compare products and primary searches.
With this in mind, your content must be that which serves an informational, resourceful and captivating intent for which it meets Google Quality Guidelines but also would gain the sharing of it by your users socially and hopefully the attainment...
With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions rule. Google's current migration timeline for One Channel allows until...
These exported prospects are guaranteed to be relevant to your site in the eyes of Google. The algorithm Google uses to match advertising sites within GDN is built off the same relevance algorithm used for organic search.
Price credited Eric Schmidt of Google, author of "The New Digital Age", due to be released on April 23, 2013 with the quote “Authorship is the next big thing”. Price stated that he believes that achieving the top of Page 1 may require deviation...
Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of Global Mobile Sales and Product Strategy, Google.
You have a formal relationship with them and are doing good things in the community: Let Google know about it. Let's look at some examples of what I’m talking about, which might help get the ideas flowing for your specific company:
