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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. Host tweet chats, Google Hangouts, and pose questions so that you are able to draw your customers into your content...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your general keywords. Just within Google's service offerings you have a few distribution channels: Google...

  3. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    Google also handed out four $5,000 college scholarships, tablets, and T-shirts to four other National Finalists in the Doodle 4 Google competition. Doodle 4 Google competition. She directed a team of Doodlers at Google's headquarters in Mountain...

  4. How to Use Google Analytics Site Search Reports

    Here are some extra ideas to take away for this area in Google Analytics: If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. This is actually even more valuable since organic...