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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. And best of all, Google continues to place greater emphasis on user...

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    This one may not make sense for every advertiser, but certain brands may greatly benefit from using the designation "official” in their ad copy, especially if you are trying to distinguish yourself from knockoffs and affiliates (although Google...

  3. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. Homepage image via Shutterstock. As mobile search volume rose 120 percent, one...

  4. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  5. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful answers, according to a new study. Google has been developing its Knowledge Vault, a system that uses machine learning...

  6. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. From there, you might also want to do some site: searches in Google to see how much...

  7. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. Visual Website Optimizer is a testing tool that requires minimal coding...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. Once you access Google Webmaster Tools, click Search Traffic from the left menu, and then Search Queries.

  9. Google Informs Webmasters of Faulty Redirects for Mobile Users

    It’s no secret Google is pushing for sites to be more mobile-friendly. Google warns against this, and in June, it announced it would start sending messages to mobile users for English search results in the U.S.when faulty redirects were detected to...