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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Joe Pulizzi of the Content Marketing Institute cited the financial industry as being even more regulated than the health industry. But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. We've already discussed how changing search behavior is pushing traffic further down the long tail, but there is...

  3. PPC Management: Your Past, Present & Future

    Present-focused tactics are the bedrock of your account health management. The tactics on this list should maintain the health and structure of your account. For example, maybe your Google Display Network (GDN) volume dips and you need to adjust...

  4. How Can Good PPC Managers Become Great PPC Managers?

    Over time, these small changes will improve the overall health of any PPC account. Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. And as many of us know, Google isn't always straightforward about the...

  5. Google Reveals What New & Expectant Parents Search For

    Health is their biggest concern, but believe it or not, college planning is right up there. Universally (and unsurprisingly), 'health' is the top concern, but we can even see differences there depending on stage," Rost, Johnsmeyer, and Mooney said.

  6. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. This information is primarily on paid advertising, but on the SEO...