SEO News

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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    2013 brought enhanced campaigns – the good and the bad – to search marketers. What other tips and tricks have you seen success with as a result of enhanced campaigns? The new mobile ad preferences for enhanced campaigns removed the ability to...

  3. The Search Agency Launches Local Search Campaign Management Platform

    Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to price, build, manage, optimize, and report on hyper-local search campaigns for multiple businesses.

  4. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Recently Google rolled out the ability to use lists of negative keywords that can be shared across AdWords campaigns. With changes over time, across multiple ad groups, campaigns, and lists, this can get complicated and possibly even negatively...

  5. Dialing Into Success with Google AdWords Call Tracking

    Manually dialed call data is published as “Call Details” under your “Columns” editor and can be added to your campaigns and ad groups. Mobile click-to-call data is also published as a “Click Type” segmentation for mobile-targeted campaigns:

  6. Why Quality Score is One of the Least Important AdWords Metrics

    If you want stellar account quality, create campaigns that make Google money today and don’t endanger their business tomorrow. The one exception is a quality score of 2 or less, which reflects a landing page or website that Google finds...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Even companies selling online, internationally, need to set up campaigns targeting specific types of consumers. The experience of one social media marketing consultant, who managed Facebook ad campaigns for a number of small businesses.

  8. Paid & Subscription-Based Keyword Research Tools

    Another unique feature is Gap Analysis which identifies ‘gaps’ in the search campaigns by comparing two sets of search term data and highlighting missed opportunities for PPC campaigns. Using operators and terms similar to what you can do in a...

  9. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    That being said, as I continue to get a peek into new AdWords accounts or through conversations with other advertisers or potential clients, I’ve come to realize that a lot of folks are making big mistakes in their GDN campaigns.

  10. Will Local Make up 70% of Mobile Ad Spending?

    This will be a matter of advertiser education and evolution to build mobile campaigns from the ground up for the new form factor. It's a new medium and requires new thinking for not only the way campaigns are built and executed but also how they're...