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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    2013 brought enhanced campaigns – the good and the bad – to search marketers. What other tips and tricks have you seen success with as a result of enhanced campaigns? The new mobile ad preferences for enhanced campaigns removed the ability to...

  3. The Search Agency Launches Local Search Campaign Management Platform

    Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to price, build, manage, optimize, and report on hyper-local search campaigns for multiple businesses.

  4. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Recently Google rolled out the ability to use lists of negative keywords that can be shared across AdWords campaigns. With changes over time, across multiple ad groups, campaigns, and lists, this can get complicated and possibly even negatively...

  5. Dialing Into Success with Google AdWords Call Tracking

    Manually dialed call data is published as “Call Details” under your “Columns” editor and can be added to your campaigns and ad groups. Mobile click-to-call data is also published as a “Click Type” segmentation for mobile-targeted campaigns:

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Even companies selling online, internationally, need to set up campaigns targeting specific types of consumers. The experience of one social media marketing consultant, who managed Facebook ad campaigns for a number of small businesses.

  7. Paid & Subscription-Based Keyword Research Tools

    Another unique feature is Gap Analysis which identifies ‘gaps’ in the search campaigns by comparing two sets of search term data and highlighting missed opportunities for PPC campaigns. Using operators and terms similar to what you can do in a...