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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Leverage authorship and publisher tags to connect your content to your Google+ profile. GJ: If you could ask Google for a holiday gift, what would it be this year? Competition analysis tools such as Spyfu/SEMRush, and free tools such as ubersuggest...

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing it on popular sites using social media and paid advertising.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Google gets consumer service ultimatum from German...

  5. New Targeting & Tools for Small Advertisers on Twitter

    Self-service platforms like Google and Facebook have a lot of great features, so the bar is high," adds Schumacher. Although a year has passed since Twitter made room for more paid content in users' timelines, the service is still only available by...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! For ROI calculations, use your actual CTR values available via Google Webmaster Tools.

  7. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Google AdWords for video can help experienced marketing and advertising professionals to go global or go local. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property.