While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like bounce rate, time on site, pages/visit, etc) are important for determining relevance to...
Per Google, this report will "show you which campaigns and ad groups have experienced the largest changes in clicks and cost, and highlight changes you made which might have contributed to those moves.
What Google has done is consolidated the management of these "strategies" at the account level so that a strategy can be used and reused across multiple campaigns, ad groups, and keywords. This is a big year for changes at Google AdWords.
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. The primary factor for this is the required upgrade to the Enhanced Campaigns that groups tablets, with historically lower CPCs, in...
In a move designed to "dramatically streamline" the user experience, Google Analytics announced a redesign of the administration panel. According to the Google Analytics team: Google's aim is for a more simplified navigation area so that you can...
But unlike many other industries where there are watchdog groups, checks-and-balances or elections, Google rules the Monarchy in SEO. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means.
The quote involves Google Glass, the latest hot item from Google X: Said plainly, Google is working to evolve. So you can work to build a link from their site to yours, which will clue Google into your own local authority
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
With Link-building being one of the things under Google's microscope, all signs have been pointing to having to earn links by pushing out valuable and relevant content… content that people would hopefully want to share.
Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Google spam detection is all about patterns in your link profile. Since Penguin, Google has gotten a lot better at finding all...
The explanation provided by Google in this blog post specifically calls out altering your bid for the top of the page or climbing onto the first page of results. You might end up seeing Google continuously raise your bid into the top position to...
When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. Google Display Network The Google Display Network (GDN) has its own version.
Activity happening on Facebook, Google+, Twitter and other top social networks continues to influence search results on Google, Bing, and other search engines. Google+ content, for example, often occupies a portion of the highest profile Google...
In a ruling this week, a German federal court said Google must restrict information in its autocomplete when it violates personal rights. The suit, filed by an unnamed man according to the BBC, claimed defamatory autocomplete suggestions on Google...
A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late. In this tool, AdWords has a default bid setting “Use the Google-suggested default, calculated for each campaign”.
Don't take images from Google; instead, find and cite the original source. Google Analytics is also a popular way to assess your performance. For example, a wedding board or a back-to-school board that groups related items would hold a consumer's...
The Google Analytics team has now taken those groups to a micromanaging level that will make the most OCD marketer giddy. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and...
Google Shopping works on a bidding hierarchy, so it is easy to encounter bid overlap with Google Shopping ad groups. Google Shopping Merchant campaigns we've encountered with ad groups for every product almost always have a higher COS than Google...
Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. As of March 2013, Google+ had 350 million active users.
Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns. The data could be intriguing to the many marketers who've embraced a new...
