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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google, etc. You're comfortable setting up a display remarketing campaign through Google Display...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. As marketers who have been following Google's recommendations for some...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. Host tweet chats, Google Hangouts, and pose questions so that you are able to draw your customers into your content...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from the Chrome Web store, to comply with recent Google Chrome policy updates. Do you think that the large number of changes will push users to try other search engines such as...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? Can [VENDOR NAME]'s platform send and publish to...

  7. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    In fact, when the subjects were asked what was top of mind when asked about a specific category keyword, Google uncovered the following results: percent in the test group named the test brand.percent in the control group also named the same brand.