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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google, etc. You're comfortable setting up a display remarketing campaign through Google Display...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. Host tweet chats, Google Hangouts, and pose questions so that you are able to draw your customers into your content...

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from the Chrome Web store, to comply with recent Google Chrome policy updates. Do you think that the large number of changes will push users to try other search engines such as...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? Can [VENDOR NAME]'s platform send and publish to...