While reading these steps (and the rest of this article), keep this mind: a relevancy-first approach is the only sustainable link building strategy. Use Google to find target sites. You can cook up a great post about headphone mixes on old analog...
Article after article tries to redefine what SEO is because somehow a lot of people got lost. Monitoring (Google Webmaster Tools, reporting, etc. Now let's consider Google's take on whether a link was manufactured to increase rankings.
This article was originally published on ClickZ. Don't take images from Google; instead, find and cite the original source. Google Analytics is also a popular way to assess your performance. Everybody says to make sure your images look great.
On the negative side, because of Google’s ownership of Google+ however, any article shared on Twitter will become visible in organic Google results after the same on Google+. Feeding content to Google+ from a YouTube channel or Pinterest board is a...
Imagine I told you I got an article published in the New York Times (I haven't, but that is why I said "imagine"). In general, you won't become famous for writing a new article on "mortage tips": Regardless of what you may have read about the next...
This article will break down the critical skills required to stay on top of this complex and rapidly changing channel. A great PLA manager will possess the skills to navigate through Google's policies, people, and processes to gain performance...
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
This article was originally published on ClickZ. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display...
Understand how my perception of "a great SEO article" had changed since 2009 3. The first thing I want to do is share my article collection. Obviously, whether an article from an RSS feed was starred or not was purely subjective, so I am not saying...
This article was originally published on the Inquirer. The lack of supported devices aside, Facebook Home hasn't had great initial reviews on the Google Play store. According to Evans, Facebook Home passed 500,000 downloads from the Google Play...
One of the most popular (and dangerous) ways that you can grab up a bunch of links quickly is by using a link network (also called a blog network, site network, or sometimes article network). Simply, a link (or site/blog/article) network is a group...
Google Analytics offers segmentation by query topics through Analytics filters (beyond the scope of this article but more information can be found here) or by exporting data and consolidating offline in Excel.
In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). If your site continues to have trouble in our search results, please see this article for help with...
I'd really encourage all businesses to focus on at least one outlet that they think could bring value to their business and where they could bring value to someone else, and to tailor an article specifically for them.
Luckily, we don’t have to define all of the targeting methods within the GDN; Alistair Dent did a great job in a previous article reviewing the core GDN distribution types. Below is a quick list and if you need descriptions of each type, you can...
This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. These questions were included in my recent article on 10 Common Link Building Problems, but I am going to expand upon...
This article was originally published on ClickZ. Because of Android’s open architecture, Facebook didn’t have to partner with Google on the Home project, but Zuckerberg explains that the process is entirely different with each mobile operating system.
Based on the topic of this article, the quick answer is, Keyword 1 in Position 4 (condominiums for sale in Richmond) is a better performing keyword. If you ask marketers today what SEO is about they will likely still say things like, "ranking...
Find out and write a feature article about them on your blog. And for the purposes of this article, group interviews help generate links that are highly relevant (primarily from the participants) to your own site, are effective tools for outreach...
You simply don't want to walk-through the competitor site and say, they have a blog, they have an FAQ section or they have an article database. With this in mind, your content must be that which serves an informational, resourceful and captivating...
