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  1. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. App Store Integration: Leveraging data from Distimo, downloads, installs and other...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Here's a process for picking and prioritizing linkable asset development. Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? With keyword search data, typically we're grabbing estimated...

  3. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. Mobile App Development Strategy Some additional things you can track for apps in...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Product Development Software / Online Tools Software / Online Tools: Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc.