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  1. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    If your paid search efforts are also synced with your marketing automation software, you can see the quality of lead that these keywords brought, too. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. In fact, blogs need to contain key pages that aren...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    We recently analyzed the cost-per-click of engaging customers in several highly competitive industries that used automated local SEO and local listing management software. Map rankings can easily improve when pages with localized URLs are attached...

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Ramaswamy is a software engineer. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of YouTube in 2006 when it seemed like a big risk, is the senior most woman at Google, and will now become...