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  1. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms.

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular marketing campaign. Everyone agreed, and they spent the next hour talking about ways to promote and...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The campaign had been live for about two weeks, and it wasn't going well at all. Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. We can post videos, do a print and social campaign, and create a positive...

  4. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Add link juice to your SEO campaign. Google's most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link building strategists. While most of the companies using PR Newswire (and...

  5. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    In addition to the runaway hits from Dove and Evian, Nivea Germany’s Mother’s Day ad campaign, "Mama" (288,238 shares), also performed strongly. To get an idea of how big an opportunity this represents for other marketers, SEW did some keyword...