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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. In preparation for the Music Pass service, YouTube has been working with these...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. Although my friend didn't find what he was looking for (more on that later), he did end up clicking on...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. Searches with local intent are more likely to lead to store visits and sales within...

  4. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Nick Carter, director of marketing and sales said the company jumped on the chance to test the new feature. Multiple ad groups for "advanced retailers": Google AdWords said "advanced retailers" will now be able to create multiple ad groups within a...

  5. 26 Free Must-Have Tools for PPC Success

    People (e.g.sales teams, live chats) (Sanner) This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests. It'll show search volume, create ad groups, and provide demographic data – all in Excel.

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that...

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices. There are a few factors that may cause unqualified traffic, such as...