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  1. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  2. Dealing With Onsite Duplicate Content Issues

    Google offers advice here for URLs containing specific parameters. Tell Google How to Index Your Site: Google allows you to decide which page should be crawled and which should not. You can also inform Google how you would like it to index your pages.

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? Broad Match keywords: Instead, choose exact and modified broad match to keep Google from throwing too much junk into your...

  4. SEO Is No One-Trick Pony

    From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content), to gain a sense for what you may need to build. Enter in some competitor domains and see how much...

  5. Former Google Employees Launch Adult Entertainment Search Engine

    So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users find pornography on the Internet. Google and Bing have gradually been weeding out the industry's adult content and that (for us) has been...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.

  7. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. There are tons of tools out there for gathering data and guiding our...

  8. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they are to recovery. That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the...

  9. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Ensuring data consistency in all of these places will lay the...