A consumer can now get a better sense of offers and pricing before even leaving a search; this is a course charted by Google design and more readily apparent with the newer paid Shopping results. And Google's algorithm orders results based on what...
Google likes good content, relevancy, and uniqueness. Google doesn't like spam, irrelevant content, spam, and dubious backlinks. When people talk about Penguin's evolution and discuss guest blogging and Google publisher paranoia, it's important to...
Google, driven primarily by video viewing at YouTube, ranked as the top online video content property in April 2013 with 154.6 million unique viewers in the U.S. Nearly 39 billion video content views occurred during the month, with Google sites...
When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. Google Display Network The Google Display Network (GDN) has its own version.
Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. Google has touted the new bid multiplier of enhanced campaigns as some sort of saving grace. According to an agency representative at Google, this is on the...
There's a fine line between repurposing good content and making Google angry. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then...
Bought by Google in 2006, YouTube now has more than a billion unique monthly visitors who watch more than 6 billion hours of video every month. YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin...
In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple, Facebook and Amazon, “there’s always...
Let's break down three AdWords ads that Google users found when searching for [buy flowers online] – from 1-800-Flowers.com, Teleflora, and Blooms Today – and decide which ad won this year: Every Mother's Day, the pressure is on for online flower...
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the recent focus on...
Also, if you haven't already, make sure to use Yoast's Google Analytics plugin. Use Google Libraries http://wordpress.org/extend/plugins/use-google-libraries/ This very simple plugin that substitutes JavaScript libraries called locally on your own...
Use Google to find target sites. There's a lot of panic and turmoil right now in the world of link building, but there doesn't have to be – you just have to learn how to be a badass link builder. SEO has changed.
Google's Distinguished Engineer Matt Cutts reports that they have taken action today against several thousand link sellers that were passing PageRank. If you have bought so-called “clean” links that pass PageRank, you might want to take a closer...
While Google and Bing's tools are good for giving you an idea of what those engines see as your backlinks, you'll probably be better off using a more robust link tool for analysis, as they don't give you all the information that you might want.
Google's Mobile Search Moments research reported that 73 percent of mobile searches trigger additional action and conversions. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you...
Don't take images from Google; instead, find and cite the original source. Google Analytics is also a popular way to assess your performance. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time.
The third edition adds information about connecting with Pinterest and Google+ as well as all the new Facebook sponsored stories and Ads and other paid products. One of the all-new chapters in the book, Optimizing for Local Search, introduces the...
Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.spot on Google. If an agency promises you the number one spot on Google, it sounds great.
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. You can do this by encouraging Foursquare check-ins, making your Yelp link visible on your website and email signature, promoting your company...
Google AdWords announced that they have begun the rollout of their new ad group level mobile adjustments for AdWords accounts. Do note that Google will behind upgrading enhanced campaigns on all AdWords campaigns starting July 22.
