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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    This graph illustrates that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

  3. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    For this example, we are looking at a B2B website that focuses on lead generation. After analyzing our Visitor Flow report our question changed to, "Why do visitors arrive at our lead generation form but refuse to convert?

  4. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    She set out to teach participants how to effectively use LinkedIn for personal branding, company marketing, market research and lead generation. Sandler’s workshop opened SES Chicago, just prior to Avinash Kaushik, Google’s Digital Marketing...