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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search...

  2. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    For this example, we are looking at a B2B website that focuses on lead generation. After analyzing our Visitor Flow report our question changed to, "Why do visitors arrive at our lead generation form but refuse to convert?