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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search...

  2. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    For this example, we are looking at a B2B website that focuses on lead generation. After analyzing our Visitor Flow report our question changed to, "Why do visitors arrive at our lead generation form but refuse to convert?

  3. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    B2B SEOs become better able to set expectations for conversion rates (by type), and more closely track and attribute sales and revenue to lead generation initiatives. Here are five recommendations for B2B search engine marketers who seek to improve...