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  1. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    A new report published today by Unruly Media found a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. David Waterhouse, Unruly’s Head of Content and PR...

  2. Who Owns the Brand?

    Geico argued unsuccessfully that Google's ad platform created brand confusion. Geico lost its 2004 legal action against Google. In December 2005, a French court ordered Google to pay Louis Vuitton a fine, and cease offering competing ads to...

  3. EFF Backs Google Trademark Advertising Methods

    Similar to the case dismissed against Geico, Rescuecom continued its legal battle and went to a Federal appelate court which should reach an opinion very soon. Google's allowing of advertising on trademarked keywords has received the support of the...