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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Let the games begin and the social side be ready. We do a Google search before buying from a brand — what do people really think? Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games, ending with nearly 3 million global followers and about 1 million Google+ users. From the final 16 games to the World Cup final between Germany and...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Majority of Tablet Traffic Was From In-App Games My 3-year-old daughter plays these types of games and uses these kinds of apps all the time. These placements were generating most of our traffic: mobileapp::2-com.fuegosoft.disneyseries1 mobileapp...

  4. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Global events like the World Cup, the Olympic Games, or even the Oscars, might have the global importance but they aren't time-zone specific; they happen at a given point in time regardless of the rest of the world's time zone.

  5. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    On the Google Santa Tracker page, users can scroll through the village and participate in games at various places. Both parties have upped their game; NORAD with a new HTML5 website and app, and Google with their games strategy.