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  1. Leverage Twitter's Influence To Work For Your Brand

    It didn’t take long for the Twitterverse to quickly run amok with the campaign, quickly turning it into a series of terrible stories and dark parodies. And to take this further, maybe augment your paid search and social media messaging with some...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Facebook themselves revealed earlier this year that 5 to 6 percent of its 901 million users might be fake - representing up to 54 million profiles, said the report. As Facebook told the BBC, "We don't see evidence of a 'wave of likes' coming from...