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  1. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    An improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. Google sites were followed by Yahoo sites with 55 million unique viewers, Microsoft sites with 53.7 million, VEVO with 49.3...

  2. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Hold the phone, marketers! These were accounts Facebook identified as duplicate accounts (the majority at 4.8 percent), “user misclassified” (users who had a business undesirable accounts,” which breach fundamental terms of agreement.

  3. Ford Retains Confidence in Facebook Ads as GM Quits

    Echoing Monty's sentiments, Simon Mansell from TBG Digital told Search Engine Watch on the phone today that GM's move does not reflect a general unwillingness among brands to advertise on Facebook. However, in his experience a lot of brands don't...