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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Users who click the "Install Now" link embedded in the ad unit will be taken to either Apple's or Google's app stores, where the actual download occurs. Advertisers can now link their app to Facebook by simply entering a destination URL to their...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.

  3. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...

  4. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    This campaign was able to net hundreds of thousands of dollars for my client and their previous efforts on Google AdWords search network and beyond. They are trying traditional styled ads, more socially based ads, as well as a mix of traditional...

  5. Google Designs S.R. Crown Hall Doodle for Ludwig Mies van der Rohe

    Google has designed an extremely simple Doodle in honor of German-born architect and educator Ludwig Mies van der Rohe, who is linked with the saying “less is more. Google’s colored letters appear within the windows of a rendering of one of Mies...

  6. Google's Search Quality Meeting Video: Where's the Beef?

    Google has released an "uncut" 8-minute video of a search quality meeting to show the process of how Google improves its search engine. The footage was captured last December 1, 2011 at Google's weekly “Quality Launch Review” meeting.

  7. Major YouTube Redesign Zooms in on Channels, Video Discovery, Social Sharing

    They can browse recommended Channels; customize their homepage’s feed; and link their YouTube account to Facebook or Google+ to see what their friends are sharing. In July, YouTube unveiled an experimental design called Cosmic Panda.