The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business development professionals and marketing opportunities via LinkedIn targeted, real-time lead gen advertising.
Alumni profiles: Gather the school, year, major information from the executives or thought leaders in your organization, the company founder, the CEO, etc. In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don’t...
It was one of those moments in time I bet many Microsoft executives would like to revisit. Because at the time, The Google AdWords API terms of service specifically forbid "co-mingling" of AdWords data with third party services.
As the marketing executives pointed fingers, the legacy remained. Google Strikes Back How do we, as search marketing professionals, defeat the legacy of spam? The industry's reputation affects all of us, and the question demands an answer.
According to FINRA executives, FINRA looks for three things when it comes to social. The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices.
When executives get bitten by the data bug, they love to ask a lot of tough questions that usually can’t be answered with out of the box reporting. Many companies offer tag management for free, including Google and most of the bigger analytics...
Home is the second step, according to Facebook executives at today’s event. Because of Android’s open architecture, Facebook didn’t have to partner with Google on the Home project, but Zuckerberg explains that the process is entirely different with...
In fact, some CEOs and executives from the C-Suite may consider themselves to be the SEO. To appeal to bottom-line focused executives, performance and ROI of any investment will be more heavily scrutinized than anywhere else in the organization.
Critchlow followed with an analysis of some of the meaningless SEO metrics being demanded by many C-level executives. As an example, he showed what happened to the SEO visibility of Holiday-Rentals.co.uk last year after Google’s Penguin update on...
Q: Glenn, you explain that some executives have reached out to you for help, based on your blogging. I was amazed at how one person’s blog or post on a social network could be seen by executives of companies.
Remember that if more than 60 percent of B2B marketers polled leverage SEO in their online marketing initiatives, other departments and executives are aware of the significance. Google is hitting B2B SEOs on two sides of the reporting equation.
Being a metrics rock star is definitely a requirement in this new world of SEO rules where the landscape is changing daily and c-level executives are demanding more and more accountability when it comes to your SEO endeavors.
Marketers have a variety of targeting options to use to connect with LinkedIn’s 175 million members, including 7.9 million business decision-makers, 1.3 million small business owners and 4.2 million corporate executives.
Also, every role digests information differently – executives need dashboards; SEO practitioners love to get their feet into the data. Google’s recent changes with regard to social signals and local search signify an important shift and focus on...
Our industry is infested with executives evaluating our performance on link numbers, but the truth is links don't tell the whole story. Set up tracking and goals in Google Analytics. Utilize Google Analytics (i.e.
Quantifying the value of SEO allows them to make a business case to executives for investments while allowing them to focus on opportunities that promise the maximum results such as revenue and cost savings.
Instead of depending on my client contact to be able to take my recommendations and get them done, I can now appeal directly to product managers, engineers, and company executives to persuade them of why a project must be done.
Having a priority list of keywords makes it easier to make decisions on where to spend resources, which keywords to check rankings for, which keywords to prioritize for link text, and which keywords to report on for executives that don't want to...
Over the weekend, data was released for the period of July to December 2011, showing a total of 467 court orders and 561 other requests (by executives, police, etc.to remove almost 12,000 pieces of content from their search index.
Taylor's departure comes as Facebook looks to rebound from a disappointing initial public offering, which saw the company's stock fall flat in the midst of technical difficulties and allegations of mismanagement by executives and early investors.
