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  1. Landing Page Optimization: How to Identify Testing Opportunities

    What are you testing for – what's your conversion event? During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: If landing page optimization and conversion funnel...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    To them SES is an event which they not only exhibit with but also attend as speakers on panels and presentation leaders. It is the premiere event for them to showcase their “paid search which is [the company’s] bread and butter” alongside iCrossing...

  3. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Here are a few examples of “digital swag” you can take advantage of, whether you were able to attend the actual event or not. SES Chicago attendees walked away with bags full of swag that might have included Google Android figurines, software...

  4. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    At each event, his presentation has been updated to address the specific concerns of that community, including Chicago. Sandler’s workshop opened SES Chicago, just prior to Avinash Kaushik, Google’s Digital Marketing Evangelist, taking the stage...