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  1. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. If you're using a hashtag for a specific event, be sure to...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    If you are a brand that would look like to help share further insights with me and SEW then let's grab a coffee at the event. Next week is SES San Francisco, I hope to continue sharing insights in a similar format from some of key sessions, key...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    What are you testing for – what's your conversion event? During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: In order to help answer that question he created...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    To them SES is an event which they not only exhibit with but also attend as speakers on panels and presentation leaders. It is the premiere event for them to showcase their “paid search, which is [the company’s] bread and butter” alongside...