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  1. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4. Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. Schema event tagging should be considered on event landing pages as well, for better information delivery to...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    If you are a brand that would look like to help share further insights with me and SEW then let's grab a coffee at the event. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook...

  4. Make the Most of Your Social Media Interactions: 9 Tips

    It’s great for topic, user, and event hashtag tracking. You might also text some friends, post a Facebook message asking for suggestions, or run a Google search to find reviews. If you have a killer Google+ strategy but all of your customers are on...

  5. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    At each event, his presentation has been updated to address the specific concerns of that community, including Chicago. Sandler’s workshop opened SES Chicago, just prior to Avinash Kaushik, Google’s Digital Marketing Evangelist, taking the stage...

  6. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    I had the chance to catch up with Raj Rao, by phone, ahead of the event to discuss the role that he sees SEO playing at 3M. The challenge we have is to understand how people are using keywords to describe their problems – and how our scientists can...

  7. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    PitchEngine allows brands to easily tell a story, called a Pitch, whether it be a news release, sales announcement or event. The basic $89 release includes hosting on PRWeb and distribution to major search outlets including Google and Bing.