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Google Event

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  1. The Difference Between App to App and Web to App Advertising

    Conversion Type: Install or In-App Event The chart below has the same matrix set up but shows the results if you want to measure event attribution (versus install attribution as above). Platform/App Store: iOS/Apple iTunes App Store, Android/Google...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. Because there are so many possible user agent variations, this method is less...

  3. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in Half Moon Bay. Both are great tools with the obvious value-add around multi-platform management, but it...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Additionally, some Pages share the same content over and over again, such as sharing the same news story for their business or the same event information. Don't Repeatedly Share the Same Content: This can be hard for marketers or businesses trying...