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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. Ever since Google unleashed 100 percent secure search...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers. If you don’t have Sitelinks in place, Google will automatically...

  3. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. This is one of the reasons ClickZ Live places such an emphasis on networking and the San...

  4. The Difference Between App to App and Web to App Advertising

    Conversion Type: Install or In-App Event The chart below has the same matrix set up but shows the results if you want to measure event attribution (versus install attribution as above). Platform/App Store: iOS/Apple iTunes App Store, Android/Google...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. Because there are so many possible user agent variations, this method is less...