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  1. What is Mobile App Attribution & Why is it Important?

    An event can be an app install, repeat app launch, level completion, in app purchase, etc. For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors...

  2. March Madness = Search and AdWords Madness?

    But how did searches for each team and for the event as a whole change for the duration of the March Madness season? With the competition having concluded until another year of Division 1 college basketball begins, another event yet to come will...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    What are you testing for – what's your conversion event? During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: If landing page optimization and conversion funnel...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    It is the premiere event for them to showcase their “paid search which is [the company’s] bread and butter” alongside iCrossing’s offerings for content creation. To them SES is an event which they not only exhibit with but also attend as speakers...