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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in Half Moon Bay. Both are great tools with the obvious value-add around multi-platform management, but it...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Additionally, some Pages share the same content over and over again, such as sharing the same news story for their business or the same event information. Don't Repeatedly Share the Same Content: This can be hard for marketers or businesses trying...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Look at what engaging in the conversation did for Mercedes and Oreo last year, just two examples of many brands that successfully engaged in the event. Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed. And if an event is triggered and captured via Google Analytics, then the visit won't count as a bounce.