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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Additionally, some Pages share the same content over and over again, such as sharing the same news story for their business or the same event information. Don't Repeatedly Share the Same Content: This can be hard for marketers or businesses trying...

  2. Understanding Search Analytics: Making Better, Data-Driven Decisions

    These concepts and more served as the foundation for a discussion on “Understanding Search Analytics” at Covario’s INFLECTIONPoint 2014 event, just last week. Take off your marketer hat for a moment, and put yourself in the shopper’s shoes to get...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Look at what engaging in the conversation did for Mercedes and Oreo last year, just two examples of many brands that successfully engaged in the event. Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed. And if an event is triggered and captured via Google Analytics, then the visit won't count as a bounce.

  5. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4. Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when...

  6. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    New Year's Eve is possibly the only event that is celebrated all around the world regardless of religion, culture, and race, but with one important characteristic: it's based on time zone. New Year's Eve is the one event that has both...