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  1. Writing Your Way to the Top of Search and Social Results

    If you have research and data that will help a writer include words that work best for social networks or tips in email writing, do share it with them! Follow Google’s Right Way to Write This can turn your quality content into search- and social...

  2. Can Groupon Break Into the Search Market?

    By beefing up its website, Groupon hopes to bring more incoming traffic, rather than relying solely on users redeeming deals via email. If it's all aggregated content just copied and pasted, there will be no search benefit, and Google is not going...

  3. Google App Searches Gmail for Upcoming Bills

    The comments on Google’s G+ release vary from excitement to distrust at Google’s ability to scan your email folder. Additionally, when the Google App scrapes your email account and displays information for bills due, upcoming airline tickets, etc...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. If you have some coding skills, you can even edit any breaks within...

  5. Google Tests Knowledge Graph with “In the News”

    We're always making improvements to Search," a Google representative wrote in an email. Google is testing a new Knowledge Graph feature called "In the news," per reports. Perhaps interestingly, unlike the rest of her family, a search for Duggar...

  6. What’s the Deal With Links From M.Biz? Should You Disavow?

    Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from m.biz and m.biz clone sites. Google’s algorithms really should be able to determine that this influx of directory...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    If you are going to collect a customer’s email address, the least you can do is provide more than just special prices and discount offers. We do a Google search before buying from a brand — what do people really think?