SEO News

Google Effect

RSS
  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    In AdWords, you can use Google Analytics to segment your brand keywords by channel. If your brand terms show up well in the organic results, bidding on your brand term can provide the "1-2" effect. The practice of bidding on your own brand terms is...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. This latest news from Marin follows a string of announcements, including support...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    People are much more cautious about link-building now, and rightly so - no one wants to leave a footprint for Google. If readers don’t care about your links, why should Google? That’s a question most SEOs, marketers, and business owners have been...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    And while Google has been continuously evolving the JavaScript capabilities of its robots, Bing/Yahoo has lagged. In 2011, Google introduced a standard -- often referred to as "hashbang"(#! Details of the Google hashbang specification and its...

  5. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...

  6. Google Censorship Ruling in Canada Has Worldwide Implications

    The latest case involves Equustek Solutions, a Canadian company claiming that a competitor stole their trade secrets and is selling networking devices on Google. Equustek Solutions has requested that Google "remove all search results that link to...

  7. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Despite spending billions of dollars in the Google auction each year, unlocking the secrets to a higher Quality Score has proven difficult for brands since they have little information about the right timing, ratios or cause and effect that...