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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Invest in writing longer works, such as books, ebooks, and white papers. There are many different kinds of writing available to content marketers, from in-depth content like ebooks or white papers to quick blog posts meant to entertain and delight.

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    If you have a small internal content team tasked with creating content – from blog posts, to scripts, to billboards, to ebooks, to animated cartoons and beyond – you have to be smart about where you're spending your time and what you're working on.

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration.

  4. How to Create Compelling Content Based on Learning Styles

    Ebooks – especially if well designed Long form written content (e.g.ebooks, whitepapers) Ebooks Google+ Hangouts Teach them to act or play their respective sports by showing them how to do it and they would quickly become more lost than an...

  5. 4 Steps to Take After a Google Manual Penalty is Removed

    Things like free tools, free ebooks, and free widgets can all attract links if they provide genuine value. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a...

  6. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Publishing whitepapers, eBooks and regular quality article creation will help build that association. It can work really well to assign budget to paid search, across Google and Facebook. Add into your time the set up of Google news alerts around...

  7. 17 Tips for Tip-Based Content – How to Research, Scale & Promote

    Tip-based content conversions can include things like signups, downloads, installs, follows, friends, shares, links even sales if you have ebooks or other content for sale. Your "subject matter phrases" are typically non-PPC, big head keywords that...

  8. Google Launches eBookstore: Buy Books, Read Books, Shelve Books in the Cloud

    It's worth noting that the Amazon Kindle does not currently support purchased Google eBooks, but it does support free ones. The Sony Nook, sold by Barnes & Noble does support Google eBooks. Rather than carrying a book around with you all day, with...

  9. SES New York is a Search Expo as well as an SEM Conference

    For example, at SES New York 2008, I thought one of the under-reported stories was LifeTips, which is a content design and content development company working on ebooks and other products. With integration with industry-leading partners like Google...