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  1. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. Don't focus on one area for running your Google Grants campaigns – think...

  2. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    The other five business units are all business-to-business divisions, focussed on health care, safety, graphics and industrial materials. The challenge we have is to understand how people are using keywords to describe their problems – and how our...

  3. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Michelle Obama receives nine times more attention and searches than Obama’s health care reform.people per month search for Obama care.fellow Americans can't spell the president’s name correctly, at least not in Google.

  4. How to Decipher Your Competitors Digital Marketing Strategy

    Here is an example – if you are managing an insurance campaign and have a very straight direct response strategy consisting of keywords such as ‘buy health insurance’, ‘get new insurance’ etc. Many paid search management tools carry information...