SEO News

Google Drive Ad Paid Search Campaigns

RSS
  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". As evident from the presentation, paid search is ever-changing and though marketers need to be proactive in evolving their campaigns...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  3. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. It'll show search volume, create ad groups, and provide demographic data – all in Excel. This is a simple, yet often overlooked, way to streamline...

  4. PPC Management Operations: The Ultimate Guide

    These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own campaigns, this doesn't really apply. These trends can forge new campaigns you may not have thought of before.

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Display: The display-ad content and campaigns from which traffic originated GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search...

  7. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Andy Miller, Google's Head of Global Mobile Search Solutions, writes in the announcement: "By upgrading to enhanced campaigns, advertisers can effectively reach consumers using mobile devices based on contextual signals like their location and...