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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    When someone searches Google or Bing and sees your ad, you only have 3-5 seconds to catch their attention otherwise they will click on a competitor's ad. The only way to monetize this data is if you can compare to your account structure and find...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    We don't need big brands taking the exact same approach and creating completely disposable content ad nausem. If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect Google's assumptions about the...

  3. Google AdWords Adds Consumer Rating Annotations

    With consumer rating annotations, when people click on an ad's rating, they can drill down into a more detailed view of rating scores. You may already be familiar with Google's Consumer Surveys. If you've been wondering what Google intends to do...

  4. 26 Free Must-Have Tools for PPC Success

    This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests. It'll show search volume, create ad groups, and provide demographic data – all in Excel. They don't tell you what happens after the ad click.

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Using the inverse of the previous example, marketers can also retarget visitors who have come to...

  6. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. According to Google research, 50 percent of all beauty shoppers watch...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  8. PPC Management Operations: The Ultimate Guide

    For ecommerce, check ad spend and revenue. Review Ad Positions and Manage Bids View this at the campaign level down to the ad group and keyword level. They might be able to explain the odd behavior, for example, the shopping cart was buggy or...