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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site.

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Ad Filters Aside from keywords, ad copy, and having a great landing page – how can you be more relevant?

  4. The Difference Between App to App and Web to App Advertising

    User sees an ad on a web page for the "Supercell Clash of Clans" app. User is in one app (in-app) such as the "Shazam" app and sees an ad in the app for another app (such as the "Spotify" app). User clicks on the ad, which opens the respective App...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. During a live-stream event today, Google announced three key AdWords...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    When someone searches Google or Bing and sees your ad, you only have 3-5 seconds to catch their attention otherwise they will click on a competitor's ad. The only way to monetize this data is if you can compare to your account structure and find...

  7. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    We don't need big brands taking the exact same approach and creating completely disposable content ad nausem. If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect Google's assumptions about the...