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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Free tools like Google Alerts, Hootsuite, Social Mention, and Topsy are accessible ways to begin this process. Over the years, search marketers have gotten very proficient at testing elements of their campaigns to drive optimal performance and find...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  3. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    Google Places – your Google places account will need to be managed via bulk upload. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website.

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The last thing you want to do is drive users from Google organic to thin pages, broken pages, pages with serious ad problems, etc. Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they are to...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Low-quality guest posting is something to which Google has turned its attention (and hammer) since the start of the year. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due...