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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Google Drive Subdomain Example Take a look at what might be considered the longest advanced Google search ever: site:google.com/drive/ -site:docs.google.com -site:picasaweb.google.com -site:developers.google.com -site:support.google.com -site...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Google now gives the ability to prioritize certain products or segments within the campaign so that retailers can drive traffic to those products without the complexity of having to adjust bids up and down to hope that they might trump others.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. Even with Google cracking down on spammers (which is a good thing), not all is lost.

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. A perfect use case would be if you sell cell phone...

  6. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect Google's assumptions about the quality of your website. If your content isn't evergreen, you had better be chasing some very buzz-worthy topics...

  7. Google AdWords Adds Consumer Rating Annotations

    You may already be familiar with Google's Consumer Surveys. If you've been wondering what Google intends to do with the information it's collecting from users about brands and their websites, we learned that one way Google is leveraging that data...