Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
There's a fine line between repurposing good content and making Google angry. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then...
AdWords Express is a great way for advertisers to get their toes wet in the world of online advertising, and it is great to see Google continue to support this and to drive more advertisers to AdWords.
source=facebook, and visitors from Google to http://www.example.com/resources/? For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors to...
Don't take images from Google; instead, find and cite the original source. Google Analytics is also a popular way to assess your performance. Drive Traffic Through Different Sites Pinterest can drive a good amount of traffic, but it doesn't happen...
Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. As of March 2013, Google+ had 350 million active users.
Just like Google's algorithm, some of the factors carry a lot of weight, while others might contribute, but aren't a driving force. To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my...
As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70 with an offer of their own. The Bing it On Challenge has apparently left Google's backyard of San Francisco and have taken the Bing it On...
With the increased popularity of Adobe TypeKit and Google Web Fonts, typographers are alive and well online today. Factors That Drive Web Design Results and Costs By knowing the factors that drive your design results, you should be able match the...
Results show what pages logged-in searchers landed on when finding website information in Google search engine results: While we no longer have complete visibility into the keyword referral types generated by Google users, we can make reasonable...
Third-Party (Google) Arbitration Both SEM and SEO managers are highly dependent on Google and its policies in helping them deliver against their business goals. Often times Google's actions, whether intentional or unintentional, can have a strong...
Another well‐known example is from Google. It got thousands of shares on Facebook and Twitter, and worked incredibly well to drive people to the Mint website. Often the curiosity factor of a completely different topic can drive a lot of clicks and...
Bringing people together in Drive – Google Enterprise BlogGoogle Drive gets social features: Google+ profile pictures and chat button. One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an...
From there they can share the videos on their websites, social media profiles (Facebook, Twitter, LinkedIn, etc.and in Google+. Each release was tagged in Google Analytics tracking, and each release had a different spin.
For example, did you know that 73 percent of the searchers on Bing and Yahoo in the Travel category are exclusive, which means you can only find these U.S.travel searchers on the Yahoo Bing Network – not on Google.
The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers. But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business...
Microsoft had the resources to challenge Google and thankfully for all of us, they did. Because at the time, The Google AdWords API terms of service specifically forbid "co-mingling" of AdWords data with third party services.
In an initial search for "march madness", Google is continuing with their March Madness bracket straight up until the end and beyond. Not to be confused with the NCAA's March Madness, MTV also has a tournament all their own that they created in...
Vevo is a joint venture operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media, but Google and Vevo share the site's advertising revenue. Nonprofit partners can use Call to Action Overlays or a Google Wallet "Donate" button.
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
