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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. With keyword search data, typically we're grabbing estimated monthly, exact match searches...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Google currently supports microdata, microformats and rdf-a. Increasingly all search engine including Google are...

  3. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network.

  4. How to Dominate the Entire First Page of Google

    Let's look at how you can monopolize all brand real estate on the first page of Google. This works similarly to authorship but is tied to Google+ pages as opposed to individual accounts. The following are ad extensions available in Google that...

  5. Protecting Your Online Brand – Don’t Forget Your Nicknames

    We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find the company website. For SMEs and popular brands, retaining ownerships of them can make a massive difference to the business...