SEO News

Google Doubleclick Dart

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  1. AdWords Launches Product Listings Ads and DFA Analytics, Updates Ad Planner

    DART for Advertisers (DFA) is the DoubleClick platform and it has a new Analytics feature that's been launched into beta. DART for Advertisers Updates Google AdWords has unleashed a heap of updates, so let's dive right in and see what's going on.

  2. DoubleClick to Launch Proposal Exchange Platform

    The new tool would automate the RFP process and integrate with DoubleClick's existing DART® Sales Manager (DSM) for publishers and DART® for Advertisers' (DFA) MediaVisor planning tool. In addition, our tight integration with Salesforce.com...

  3. SEMDirector Rebrands as Covario In Race for Interactive Advertising Platform

    Google's recent acquisition of DoubleClick gives the search giant the ability to close the marketing loop with DART, Google AdWords, and Google Analytics in an enterprise marketing platform. Search engine marketing technology firm SEMDirector today...

  4. Tracking and Measuring Search Engine Marketing Success

    DoubleClick's DART http://www.doubleclick.com/us/advertisers/adserving/dart5/ DoubleClick's DART paid placement and advertising ROI tracking tool generates web-based reports on cost per click, number of clicks, overall media cost, conversion rates...