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  1. Forget Big Content – Small Content Is Critical to Search Success

    In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to ensure it contains the right flow and variation. We've already discussed how changing search behavior is pushing traffic further down the long...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    According to their original patent (US 8015162 B2), detecting duplicate and near-duplicate files detecting duplicate content started by utilizing two algorithms (Broder and Charikar) that worked by identifying document fingerprints, a method...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    We've already seen cases in which Google (and others) were able to distinguish between a predominantly negative or positive sentiment expressed in a document. When I can rank a page for search terms that appear nowhere on the document to either...