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  1. Germany to Treat Google Like a Public Utility?

    A document obtained by the newspaper says that under the new rules, technology companies would be treated and regulated like public utilities such as electricity and water and subject to the same anti-competitive pricing laws governing their...

  2. Forget Big Content – Small Content Is Critical to Search Success

    In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to ensure it contains the right flow and variation. We've already discussed how changing search behavior is pushing traffic further down the long...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    According to their original patent (US 8015162 B2), detecting duplicate and near-duplicate files detecting duplicate content started by utilizing two algorithms (Broder and Charikar) that worked by identifying document fingerprints, a method...

  4. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    We've already seen cases in which Google (and others) were able to distinguish between a predominantly negative or positive sentiment expressed in a document. When I can rank a page for search terms that appear nowhere on the document to either...