The brand style guide establishes your brand colors, logo treatments, fonts, document margins, and spacing styles. I'm a big fan of Google's Coke vs.soda vs.pop survey. Run Surveys: Get an up to date pulse on customer sentiment and market sentiment...
This EC document provides all the details. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google...
Know your audience: Be sure to document who your target audience is, what matters to them, and how they consume information (in this case, visuals). When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation.
It’s one thing to say that you have emailed 600 webmasters, but it's even better to include a link to a Google document that shows proof of those emails. Why use a Google document? This document shows the original source code of each of the emails...
The issue has rumbled on for over a year, also despite concerns by U.S.authorities after Google consolidated 60 separate privacy policies into one single document. Google's privacy policies are under investigation by the Information Commissioner’s...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
This boils the writing process down to just me and my words and I can get through the writing stage of producing a document much faster. Quick Login for Google Accounts Do you have multiple logins for personal and professional Google Accounts?
The only microformat data on the page is rdfa information for admins, document title and image. The underlyings of authorship markup on Google link directly to Google+, where your identity has been verified.
Multiple Head Elements, Title Tags s important to check the various HTML elements located in the head of the document to make sure they are correctly structured and well-optimized. Let’s face it, either you can tell them about it, or Google can at...
Our country's mobile operating system research and development is too dependent on Android," says the document, according to a Reuters translation. The Chinese Ministry of Technology has accused Google of unfairly discriminating against local firms...
You can get a document professionally edited for a very reasonable rate. Ask yourself if you were searching those same keywords and landed on the document would it answer your questions, serve your needs, educate you?
Even worse, the code started at line 14, above everything in the document, except the title and meta tags. Have you looked at your Google Analytics setup recently? When was the last time you thought about the Google Analytics code mucking up your...
Document tiers with labels (e.g. For ROI calculations, use your actual CTR values available via Google Webmaster Tools. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high...
If you’re running WordPress, there are a couple of plugins you can use to asses word count for every document on your site: It may be a new year, but that hasn’t stopped Google from rolling out yet another Panda refresh.
Such elements must be placed as tags in the head section of a HTML document. Finally, here's where Google shows the title tag: Google keyword stuffed. Google especially can pick up the keywords like your eyes can read them, so you would best to...
The social media editorial calendar isn’t designed to be a top secret document. Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn...
For example, start with a 2 percent increase in price against the control, document change and then try another 2 percent on top of that. AJ Kohn tells a story of how back in 2007 that he tested the difference between using initials in the URL of a...
The central document in all of this is the editorial planner. Google has also been offering local businesses a chance to register their business for some time, so do this as a bare minimum. It can work really well to assign budget to paid search...
These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...
In Twitter, you again have to go find each relevant tweet and document the number of retweets that were generated. By appending the following parameters, you would create four unique URLs that would allow you to track each of the posted links...
