Panda is a Document Classifier The reality is that Google looked for signatures of sites that over-prioritize revenue generation over the user experience. While Google has now rolled the Panda algorithm into the main algorithm, many publishers have...
In the linkable asset topic ideation document, I usually identify traffic intent as high, medium or low intent, again pairing it with keyword opportunities, search demand and asset types. Assuming you've analyzed all your other keyword...
Simply document the demand for payment on your spreadsheet and include these sites in your Disavow file. Google makes it pretty clear that using the disavow tool is an act of last resort. John Mueller from Google has said that you don't need to use...
If you document these attempts well this will satisfy Google that you have tried. From experience, I know that in order to get the penalty lifted, I need to show Google that I have made a good effort to remove all self made links.
Remember, you want to document all of your hard work to make sure you are accurately tracking removals (and in case you need to file a reconsideration request at some point). Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0...
Finally, given there are keywords in the anchor text, related posts are an internal linking mechanism that reinforce the semantic relevance of a document they're linking to. Search engines practice good pagination practices as well, so take a page...
Document the number and percentage of times visitors to jump from this page to a key conversion-oriented page, such as a request for download or request for evaluation type web asset. Results show what pages logged-in searchers landed on when...
The brand style guide establishes your brand colors, logo treatments, fonts, document margins, and spacing styles. I'm a big fan of Google's Coke vs.soda vs.pop survey. Run Surveys: Get an up to date pulse on customer sentiment and market sentiment...
This EC document provides all the details. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google...
Know your audience: Be sure to document who your target audience is, what matters to them, and how they consume information (in this case, visuals). When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation.
It’s one thing to say that you have emailed 600 webmasters, but it's even better to include a link to a Google document that shows proof of those emails. Why use a Google document? This document shows the original source code of each of the emails...
The issue has rumbled on for over a year, also despite concerns by U.S.authorities after Google consolidated 60 separate privacy policies into one single document. Google's privacy policies are under investigation by the Information Commissioner’s...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
This boils the writing process down to just me and my words and I can get through the writing stage of producing a document much faster. Quick Login for Google Accounts Do you have multiple logins for personal and professional Google Accounts?
The only microformat data on the page is rdfa information for admins, document title and image. The underlyings of authorship markup on Google link directly to Google+, where your identity has been verified.
Multiple Head Elements, Title Tags s important to check the various HTML elements located in the head of the document to make sure they are correctly structured and well-optimized. Let’s face it, either you can tell them about it, or Google can at...
Our country's mobile operating system research and development is too dependent on Android," says the document, according to a Reuters translation. The Chinese Ministry of Technology has accused Google of unfairly discriminating against local firms...
You can get a document professionally edited for a very reasonable rate. Ask yourself if you were searching those same keywords and landed on the document would it answer your questions, serve your needs, educate you?
Even worse, the code started at line 14, above everything in the document, except the title and meta tags. Have you looked at your Google Analytics setup recently? When was the last time you thought about the Google Analytics code mucking up your...
Document tiers with labels (e.g. For ROI calculations, use your actual CTR values available via Google Webmaster Tools. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high...
