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  1. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    We've already seen cases in which Google (and others) were able to distinguish between a predominantly negative or positive sentiment expressed in a document. When I can rank a page for search terms that appear nowhere on the document to either...

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    When an entire document speaks to the characteristics of a jaguar, the algorithms will be able to learn relationships of those characteristics to that cat, and put them to future use. And of course, Google spokespeople repeatedly voiced terms like...

  3. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Document data contains the post data Facebook uses to rank results, while the inverted index is more typical of a traditional search index, in that it goes through each post to determine which hypothetical search filters match.

  4. Demographics and Interests: Coming to a Google Analytics Profile Near You

    https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; and replace it with: ga.src = ('https:' == document.location.protocol ? To enable this feature, locate this line in your tracking script: ga.src = ('https:' == document.location.protocol ?