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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  2. Google Responds to 'Right to Be Forgotten' Questionnaire

    The requestor must then confirm they represent accurate information and they are authorized to make the request and "sign" the document. In light of the most recent European ruling on the so-called "Right to Be Forgotten," Google issued a public...

  3. Forget Big Content – Small Content Is Critical to Search Success

    In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to ensure it contains the right flow and variation. We've already discussed how changing search behavior is pushing traffic further down the long...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    According to their original patent (US 8015162 B2), detecting duplicate and near-duplicate files detecting duplicate content started by utilizing two algorithms (Broder and Charikar) that worked by identifying document fingerprints, a method...