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  1. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    Then in September 2013, Google announced its recent, quiet launch of a new algorithm they called Hummingbird. But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have...

  2. Machine Learning Basics for Better Content & SEO Results

    Rest assured that Google didn't manually enter all such possible relationships - there are far too many. Do you understand what they're capable of learning and how they go about it? If not, it'll be helpful to any SEO or content writer to...

  3. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    And of course, Google spokespeople repeatedly voiced terms like quality and naturalin an effort to break us of the habit of wooing their algorithms instead of our users. As Google's approach to search and spam control evolved, a great many things...

  4. Dissecting Moz's 2013 Search Engine Ranking Factors

    This is a tough question, because outside of Google, nobody really knows. Whether other formats were considered is unclear, but I would think that since Google, Bing, and Yahoo all recognize RDF markup, it should be included, even if bundled with...