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  1. Semantic Search in 2025

    For instance, today, if you search on Google for "what does Bill Slawski say about patents? Given the technical level of the audience, his presentation was, for the most part, met with excited nods. The Web Berners-Lee described was a far cry from...

  2. Critical Thinking for the Discerning SEO [eBook Review]

    It is important to state at the outset that “Critical Thinking” by “Doc” Sheldon Campbell is intentionally not a “how to” book. Starting with a reading of the Google paper “Webtables: Exploring the Power of Tables on the Web” (thanks William Slawski).

  3. Risk Astley and More April Fools Day Goodness

    Take advantage of Google's e-flux capacitor, which I'm guessing was developed with Doc Brown. Google is partnering with Richard Branson to create Virgle, which will aim to populate Mars. Happy April Fool's Day everyone, or, as we call it in Israel...

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