SEO News

Google Display Network Targeted Campaigns

  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them.

  2. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone?

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    RLSA uses the same remarketing lists and management as Google Display Network remarketing. In the Shared library, under audiences, two list sizes are detailed: Google search and display network. RLSA only works for the search network, so it's...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. On the Google Display Network, all keywords are considered broad match only.

  5. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Until recently, after the visitor signed up for a free account, I didn't focus any of my paid search efforts on trying to get the visitor to become a paid member, leaving that effort to either our display marketing folks or their internal non-PPC...

  6. A Strategy Map for Google Display Network Success

    The Google Display Network is vast with abundant opportunity to generate great results. For example, don’t just run keyword (contextual) targeted campaigns. Easy reporting: Within GDN campaigns, you need monitor performance closely and thoroughly.

  7. Top 10 High Impact Google AdWords Innovations to Watch Now

    Google Display Network Using the Display Ad Builder and Google Merchant center, Google will update ads in a template with products from the merchant feed. These campaigns don’t require keywords or text, but are directly linked to a Google Merchant...

  8. Why Quality Score is One of the Least Important AdWords Metrics

    Display network computers, mobile phones, and tablets. If you want stellar account quality, create campaigns that make Google money today and don’t endanger their business tomorrow. Google search vs search network partners (if partners performs...

  9. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Seasoned online marketers are aware of bot clicks on ads from Google, to the Display Network, to Bing, and now (not shockingly) Facebook. One group of campaigns was targeted only the U.S. They pulled out Facebook traffic but did not say if it was...

  10. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    More advertisers are taking advantage of Google’s Display Network in their online advertising mix. So, these are just 5 mistakes advertisers make on Google’s Display Network. That being said, as I continue to get a peek into new AdWords accounts or...