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Google Display Network

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). This post will walk you through DoubleClick Search's Display Remarketing from search ads feature.

  2. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    With display advertising, investment in the Facebook Exchange (FBX) increased by 72 percent in Q2. When it came to the individual social network's contribution to total social traffic, Facebook traffic was down 6 percentage points from Q2 2013, but...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. For example, if you currently have minimal experience with the...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. You can maximize engagement, brand preference, loyalty, and sales by delivering highly...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Yandex has now officially partnered with Google to change and enhance the display ad market in Russia. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10...