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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when migrating your stand-a-lone mobile website into your existing desktop website.

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Check Mobile Versus Desktop Traffic (From Google Organic). This enables you to render top landing pages from desktop or mobile the way that users would see them. And by the way, you can use fetch and render as Googlebot (desktop) and Googlebot for...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You want to take note of how many you are receiving from mobile search and compare that to desktop. But by spending so much time analyzing their websites via a desktop computer, they might be missing an extremely important segment of their traffic...

  4. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...

  5. Google Informs Webmasters of Faulty Redirects for Mobile Users

    This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site they are trying to access. If a page on your site doesn’t have a smartphone equivalent, keep users...

  6. How to Create a Social Media Friendly Landing Page

    Conversely, those of you promoting a mobile app won't get much conversion from desktop users. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture...

  7. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Additionally, adults in the United States spend an average of 34 hours per month on the Internet on a smartphone and only 27 hours on a desktop. Google has updated their algorithm to detect specific pages that may not work on your mobile devices.