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  1. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  2. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. EMarketer forecasts ad spend on the desktop to...

  3. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    The ads are exactly the same for desktop and mobile. Last July, Google made a radical change with the debut of enhanced campaigns. Google's change to enhanced campaigns was driven by the idea that every search provides context clues far beyond just...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and...

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site. Mobile sales have already overtaken desktop sales, and...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. In 2014, rank means ensuring that you have complete visibility into how content appears in...