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  1. Using Analytical Analysis to Help Improve Conversions

    First and foremost, converters and non-converters, but also several others such as by age group, new vs.returning user, mobile vs.desktop, and so on. Choosing only one segment at a time to view the following areas in Google Analytics.

  2. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. Follow Google’s Right Way to Write Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search...

  3. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The study - the first of a three-part series analyzing CTR for mobile and desktop users - collected data over 90 days during the summer to avoid any seasonal impact on the results. When reviewing desktop metrics, CTR rates fell by 7.9 percent from...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    So we know the goal is to consolidate/roll the mobile site into the desktop site. If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Check Mobile Versus Desktop Traffic (From Google Organic). And by the way, you can use fetch and render as Googlebot (desktop) and Googlebot for Smartphones. This enables you to render top landing pages from desktop or mobile the way that users...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Is it user-friendly across desktop, tablet and smartphone devices? Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure.

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You want to take note of how many you are receiving from mobile search and compare that to desktop. They fire up Chrome or Firefox on their desktop computer and start looking around. Can you see why a heavy-duty analysis of your site via desktop...

  8. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...