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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Most major companies continued to opt for dedicated mobile sites or desktop sites over responsive web design when deciding how to render their sites for mobile devices. Dedicated mobile sites can be created more easily without having to change the...

  2. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. EMarketer forecasts ad spend on the desktop to...

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. It's interesting to note the data showed only 4 percent of...

  4. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    What AdGooroo found was that many of the top mobile advertisers weren't nearly as competitive when it came to desktop/tablet. For example, iTunes ranked 4th in mobile advertising at 17.9 million impressions, but was 217th in desktop/tablet at 8.4...

  5. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    The ads are exactly the same for desktop and mobile. Last July, Google made a radical change with the debut of enhanced campaigns. Google's change to enhanced campaigns was driven by the idea that every search provides context clues far beyond just...