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Google Data Privacy Working Party

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  1. Pros & Cons of the Top Mobile App Tracking Methods

    Further complicating matters are the ongoing changes and privacy concerns, making it difficult for marketers to choose a tracking technology with confidence. It can be removed or regenerated and is therefore much better aligned with privacy...

  2. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    Do the most to protect your ability to collect anonymous user data by enabling first-party cookies for web analytics software (where available). Various legislative committees and governing bodies are interested in protecting the public’s privacy...

  3. Turns Out Google Didn't Actually Delete All Its UK Street View Data

    Google's WiFi data collection incidents gave the company a huge privacy black eye in numerous countries around the globe. Google had previously agreed to delete all the data it had gathered in the UK, but in a letter on Friday to the ICO, its...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Reviews: Reviews are great, third party review platforms like TrustPilot are excellent but video is best. Shorten Privacy Policy and Small Print: Make the small print useful and human friendly. In many respects conversion rate optimization requires...

  5. Last Ditch Efforts to Halt New Google Privacy Policy

    Isabelle Falque-Pierrotin from the Commission Nationale de L'informatique et Des Libertes (CNIL), which is leading the Article 29 Working Party's investigation into Google's changes, said Google’s new privacy policies don’t conform to European laws.

  6. Google Won't Pause New Privacy Policy - Should They Have To?

    In the letter to Article 29 Working Party chairman Jacob Kohnstamm, Google’s Global Privacy Counsel Peter Fleischer notes they have not changed their approach to privacy and that they “met with many of your counterparts in other countries in the...

  7. SEOs Strike Out as Google Encrypts Signed-in Search Data

    The SEO community has already mounted vehement responses calling the privacy claim a smokescreen for Google to quietly kill off third party ad networks and retargeting companies. Encrypting referrer data with SSL makes it harder to spy on people's...

  8. Google Chromebooks: Why You Should Just Say No

    If you buy what Google's selling, you stand to lose power, privacy, control, and freedom. What You Lose: Privacy That email you created, the document you wrote, those pics you took last night at that crazy office party (you know the ones your won't...