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Google Data Privacy Concerns

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  1. Google's Universal Privacy Policy Class Action Lawsuit Dismissed

    We are confident that our new simple, clear and transparent privacy policy respects all European data protection laws and principles. A lawsuit against Google over their universal privacy policy has been dismissed by a California judge.

  2. Is Google's Unified Privacy Policy Illegal in Europe?

    The move comes after French data protection regulatory CNIL confirmed that Google had made no attempt to meets it concerns over its renewed privacy policies, first unveiled in March 2012, despite its numerous complaints that the changes were...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Further complicating matters are the ongoing changes and privacy concerns, making it difficult for marketers to choose a tracking technology with confidence. Due to privacy concerns, Apple depreciated access to UDID in applications, resulting in...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Shorten Privacy Policy and Small Print: Make the small print useful and human friendly. In many respects conversion rate optimization requires as much specialist skill as technical search engine optimization (SEO); with an acute understanding of...

  5. Cookie Crunch: Complying with the EU ePrivacy Directive in the UK

    The need to comply with the Directive on UK websites – and across the EU – won't go away as browser publishers address privacy concerns at a software level. While U.S.digital industry commentators were debating the "Do Not Track" initiative in May...