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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Leveraging audience data to optimize creative and bidding strategies is...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the interface and via their API. Previously this was only available in analytics or campaign management tools that were configured...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Then in March, introduced the AdWords API to "help you manage your campaigns at scale," Google AdWords said. AdWords API documentation You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Management UI and API Account and Employee Access Management API will enable organizations to grant access to internal resources such as employees, making life easier for big customers. Babak Pahlavan, Director of Product Management at Google...