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  1. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    But even for web developers preferring custom Javascript development, the newly added History API, which is part of the HTML5 specification, provides a simple interface to push full URL updates to the browser bar on the client side without using...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Leveraging audience data to optimize creative and bidding strategies is...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the interface and via their API. Previously this was only available in analytics or campaign management tools that were configured...

  5. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Then in March, introduced the AdWords API to "help you manage your campaigns at scale," Google AdWords said. AdWords API documentation You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto...