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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] offer a custom service package? How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with?

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google Product Ads use AdWords_labels in your inventory file to create custom ad groups. Google Shopping Campaigns also allow retailers to create custom labels using their inventory file. Google's Shopping Campaigns will simply ignore the...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. One thing that we know for sure when it comes to mobile SEO best practices...

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Most advanced Google Analytics users have created custom dashboards but few have imported templates from the Solutions Gallery. This solutions gallery contains in-product solutions (such as dashboards, custom reports and segments) to deepen your...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. Despite the dependence of millions of businesses on Google Analytics for organic search insights, the topic was a glaring...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  7. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    This custom report for Google Analytics contains all the goodies needed to get a great snapshot of paid search in AdWords. Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search...