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  1. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...

  2. Visual Storytelling: The Key Weapon to Content Marketing

    If you are an organic clothing store, for example, you can create boards for other organic-related assets, healthy living, sustainability, recycling and other items that might relate to your values. If you’re already producing video as part of your...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Important note: this will only be available for download from the Google Play Store on April 31, 2012, so don't miss out. Google is finally adding support for the classic video game system with the launch of 8-bit maps, touting “low-res graphics...

  5. Why Google Chrome OS & The Cloud May Be Bad Ideas

    So with hackers being able to get into the Google, NSA, the FBI, the World Bank, do you really want to store all your data online? In addition, he said the cloud isn't a place for people to be storing the information they would normally store on a...