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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. It's no wonder why people don't trust SEO (as an industry). The good news is that it appears Google isn't giving them much "love" lately:

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    She's worked on Google's core search product, so she is familiar with the product and the search industry. Mobile is where the traffic is going from desktop, and it makes sense for both the marketing value and a revenue value that Yahoo wants to be...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  4. SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

    SEMPO, the search marketing industry's professional organization, is currently conducting its annual "State of Search" survey, open until November 15. But this year, SEMPO added new areas for examination, such as Google's Hummingbird algorithm...

  5. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. But chances are those lists already exist in your industry. But consider pitching them to popular magazines...